Director of Interactive Marketing
Michael Dillon is the Director of Interactive Marketing for NovaLink. This position develops and executes digital marketing campaigns for the Novalink brand.
Reporting to the CEO, Michael develops and maintains online/digital marketing programs that ultimately drive new sales leads to the organization.
Responsibilities include strategy, communications, website content management, email campaign setup and delivery, online PPC campaigns, SEO, SEM, CRM and analytics reporting.
Prior to NovaLink, Michael spent time as a digital lead at notable agencies such as J. Walter Thompson and the Halo Group, as well as creating user-centered initiatives for companies and organizations including HP, AT&T, Torchmark Insurance, Suddenlink Business and The United States Marine Corps.