The Biggest Lie Circulating in the Nearshore Industry, and How to Overcome It

What’s the one thing that most Nearshore professionals get wrong on a routine basis?

Before revealing the answer, let’s take a step back and assess how one determines when a market has reached ‘saturation’. This is a word that has been thrown around to describe hot BPO markets like NicaraguaJamaicaColombia, and even certain cities in Mexico.

But what is the science behind these claims, and who exactly do we trust when determining whether a market is no longer ideal for expanding current operations or establishing Greenfield centers?

Therein exists what we consider to be the biggest lie reverberating from board rooms in North America to delivery centers in the Nearshore: the freely applied myth that not enough professionals are available in any given market to meet current demand.

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