NovaLink Leadership

Jason Wolfe is the President and Chief Executive Officer for NovaLink.  He joined the company in 1989 and served in various roles before assuming his current role in 2015.  Wolfe’s expertise in management, business development and passion for the maquiladora industry have made him an invaluable part of NovaLink. Wolfe has been pivotal in helping NovaLink become a best-in-class outsourcing solution for over 30 years. Wolfe has served on the Brownsville Economic Development council for four years, including two years as a chairman. He received his degree in business management from The University of Texas in 1989.

Brad Wolfe is the senior vice president of administrative operations for NovaLink and has served the company since its inception in 1988. Wolfe’s expertise lies in his ability to coordinate and manage the many service and business departments of NovaLink to provide our partners with a seamless and efficient manufacturing experience in Mexico. Wolfe grew up with the company, previously serving as its general manager of operations, and has been relocating manufacturing operations to Mexico for twenty eight years. He received his degree in economics with a focus on engineering/management from The University of Texas at Austin.

Luis Muzquiz is the senior vice president of manufacturing operations for NovaLink and has served the company since 1997. Muzquiz’s responsibilities include the oversight of all manufacturing operations to ensure that our partners receive a manufacturing experience that they expect with quality, efficiencies and first class service. Muzquiz has built relationships and gained industrial experience related to operations in Mexico for the past thirty years. Prior to NovaLink, Muzquiz was self employed running a regional fertilizer business, importing and distributing fertilizer throughout eastern Mexico. His experience and knowledge in Mexico makes him a pivotal member of the NovaLink team. He received his degree in economics from The University of Texas.

Enrique Reynoso is the Chief Financial Officer for NovaLink and has been with the company since 2015. Prior to NovaLink, Reynoso served as the chief financial officer for Woodcrafters Home Products, LLC for six years and was responsible for overseeing U.S. and Mexico financial and control functions. Additionally, Reynoso previously served as the corporate controller for Frito-Lay Mexico Savory Snacks Region and the supply chain finance director for Frito-Lay Mexico Savory Snacks, both under the PepsiCo Latin America umbrella. His experience and knowledge in financial planning, manufacturing and distribution cost and expense control, and internal and external audit make Reynoso a valuable member of the NovaLink team. He received his degree in business administration and accounting from The University of Texas. Reynoso is a certified public accountant (CPA) and a certified internal auditor (CIA).

Michael Dillon is the Vice President of Marketing and Business Development for NovaLink. This position develops and executes marketing  and business campaigns for the Novalink brand.

This position is responsible for driving current and develop new sales strategies for the Vice President’s of Sales to execute. Michael identifies, develops and executes growth strategies, cultivates strategic and business planning, and leads market, business and financial analysis for key decision-making within the leadership teams. As a strategic thought leader, the role formulates system and entity-level strategies; identifies and develops growth opportunities.

Responsibilities include strategy, communications, website content management, email campaign setup and delivery, online PPC campaigns, SEO, SEM, CRM and analytics reporting.

Prior to NovaLink, Michael spent time as a digital lead at notable agencies such as J. Walter Thompson and the Halo Group, as well as creating user-centered initiatives for companies and organizations including HP, AT&T, Torchmark Insurance, Suddenlink Business and The United States Marine Corps.

Charles Shepherd is the VP of Business Development at NovaLink. His primary focus is to initiate, cultivate and develop existing and new business for the NovaLink brand.

Charles previously served in the capacity of Corporate trainer for a leading privately held Mergers & Acquisitions firm based in Dallas, Texas responsible for interviewing, hiring, training and on-boarding of all new senior business advisors for Dallas, Austin and Ft. Lauderdale sales offices.

Prior to becoming the corporate trainer, Charles held the position of Sr. Manager of Business Development for 10+ years, managing a team of Business Development associates, of whom were tasked with the responsibility of contacting business owners of small/mid-sized privately held companies for informing business owners on their liquidity options and opportunities as it directly related to the constant changes within the market, taxation and the importance of proper positioning.

Jason Varvel is Vice President of Business Development for NovaLink.  Jason is responsible for introducing nearshore manufacturing in Mexico as a potential solution to any supply chain issues one may be experiencing. He will evaluate whether or not a mutually beneficial relationship can be formed between potential partners and NovaLink.

Prior to NovaLink, Jason spent almost 12 years as a Senior Manager of Business Development for a leading middle-market M&A firm.  He was responsible for a team of advisors counseling small business owners on exit strategy planning and liquidity options.  Jason understands the challenges one can face growing a business and how critical it is to form good partnerships along the way.